Hey👋, I'm Serena

Product Designer & Engineer

I design and build human-centered tools that turn complexity into clarity — blending product thinking with frontend execution.

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My Design Philosophy

My methodology for creating meaningful digital experiences is rooted in four fundamental principles that shape every decision I make.

Data-Informed, User-Centered

My work is grounded in both user empathy and analytical thinking. I use data to identify opportunities, validate direction, and fine-tune experiences that serve real needs.

Visual Intent, Engineered Precision

I bring visual and interaction ideas to life through code — ensuring the final experience aligns with the original design vision and works reliably in production.

Systems-Oriented Thinking

I approach design as a system — thinking in components, patterns, and scale. This helps create consistency across products while supporting long-term maintainability for teams.

Bridging Design and Engineering

I navigate seamlessly between design and development — translating ideas into reality, communicating across disciplines, and contributing to workflows that make collaboration smoother.

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My Projects

From playful visuals to thoughtful systems—here’s a look at the work I’m proud of.